Every project below is a real build we shipped for a real company, ours included
Built for

“Peter's been fabulous to work with. He jumped right in and has owned the work as if he's been in the role for years. He's fast, incredibly competent (the stuff he's built is amazing), and he genuinely cares about doing an amazing job. He's proactive and looks out for my blindspots. I'm thrilled to have found him.”
Read it on our Upwork profile28,240decision makers on tap
The Problem
Bought lists bounce, and every bounce burns your sender reputation. One vendor list was over 12% dead on arrival.
Our Solution
We built them a living database instead of a list: 28,240 decision makers across 31,444 companies, distilled from 227,967 job postings, 99.8% with an email. Everything is verified before it ships, at cents per contact.



“thank you very much”
Read it on our Upwork profile12xthe lead rate
The Problem
About $6,300 a month was going into email blasts, and most of the replies were robots. Real leads were rare and expensive.
Our Solution
We rebuilt it into a smart machine. Half the spend, 12x the lead rate, and a cost per lead measured at a third of the old stack's.

1,000+SMS leads qualified a month
The Problem
Thousands of SMS conversations a month, every one read, judged and retyped by hand. Real leads waited on whoever was on shift.
Our Solution
AI now reads every conversation, qualifies it and drafts the reply, over 1,000 leads a month. One client campaign turned 3,077 texts into 18 leads and 6 booked appointments in its first month.

100%of new prospects get messaged
The Problem
Outreach is the first thing dropped on a busy day. Prospects get saved and never messaged, and the pipeline dries up weeks later.
Our Solution
Every new prospect now gets a personal first message, on any platform, every working day. The pipeline gets fed whether we are busy or not.

5xmore converted by answering fast
The Problem
Rental leads write at 10pm and book with whoever answers first. Every reply meant checking availability, pricing and policies by hand.
Our Solution
The bot reads each inquiry, checks live availability, pricing and policies, and produces a complete answer. Its sibling Sam reads and qualifies over 1,000 SMS leads a month for a lead-gen company. Answering in minutes converts around 5x more than answering next day.


81%of human replies came from a follow-up
The Problem
Most teams send one email and stop. The leads who would have said yes later never hear from them again.
Our Solution
Sequences keep every quiet lead warm automatically. In their own campaign history, 81% of human replies came from a follow-up, not the first email.

3 minper proposal, down from 40
The Problem
Every job application meant reading the post and writing a proposal from scratch. Hours a day went into bids, and quality swung with mood.
Our Solution
A custom Claude skill scores each job and drafts the proposal in the owner's proven voice. What took 40 minutes takes 3.
18routines run every morning
The Problem
The founder was the bottleneck. Every task, update and follow-up lived in her head, and nothing moved without her.
Our Solution
Vera is a named AI teammate with her own memory and daily routine. She works 18 live routines every morning and escalates only what needs a human.

0things explained twice
The Problem
Every new chat started from zero: re-explaining clients, prices and decisions. The AI was smart but amnesiac.
Our Solution
Now every session opens with full company context. It runs Finding Land itself and gets smarter every week.

70%lower token spend
The Problem
The team used Claude daily but every answer started from a blank page, with token spend climbing every month.
Our Solution
We wire Claude into the real tools and cut the waste. Same work, 50 to 70% lower token spend, sharper answers.

100%hands-on: every founder ships
The Problem
Founders wanted automation leverage without hiring. What they had been offered was theory.
Our Solution
Hands-on sessions on their real businesses. Every founder left each class with something running, not notes.
22units run from one system
The Problem
Years of records spread across an aging platform, spreadsheets and inboxes. Nobody trusted the data.
Our Solution
One system built around how they actually work: everything migrated, linked and automated from day one. 22 units run from it.

0copy-paste between tools
The Problem
Every reply and status change had to be logged by hand in a second tool. It got skipped on busy days, which is when it mattered most.
Our Solution
Event-driven workflows keep everything in sync automatically. Nobody copies and pastes between tools any more.

$68,935found in untracked deposits
The Problem
Every month meant assembling charges by hand. One typo means an awkward client conversation, and missed money.
Our Solution
Charges compute and invoices go out on their own. Its first audit alone surfaced $68,935 in deposits nobody was tracking.

155documents standardised in one pass
The Problem
Every agreement was copy-paste from the last one. Wrong names and missed clauses slipped through, and each one ate an evening.
Our Solution
Documents now generate straight from the record, ready to sign. 155 of them standardised in a single pass.

1 pagefor the whole outbound machine
The Problem
The numbers lived in five tools and one person's head. Every Friday someone built a report that was stale by Monday.
Our Solution
One live page shows sends, replies, leads and cost per lead. No assembly, no guessing, and the whole team can open it.

134automations rebuilt, nothing lost
The Problem
The business ran on Podio, and Podio was being sunset, with years of records and 134 automations locked inside it.
Our Solution
We moved the whole operation to Airtable: all the data, and all 134 automations decoded and rebuilt. The team kept working through the move, and nothing was lost.

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